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Bibliographic Details
Other Authors: Czinkota, Michael
Format: Book
Language:English
Published: Fort Worth : Dryden Press, c1998.
Edition:2nd ed.
Subjects:
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Description
Item Description:Teaching aids available on order to accompany text: instructor's manual and test bank, computerized test bank and RequesTest, acetate package (transparencies), videos.
Physical Description:xxii, 614 p. : ill., maps ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:003027382X
9780030273827