Services marketing /
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| Materyal Türü: | Kitap |
| Dil: | İngilizce |
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New York :
J. Wiley & Sons,
c2002.
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| Konular: | |
| Online Erişim: | Contributor biographical information Publisher description Table of Contents |
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MARC
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|---|---|---|---|
| 001 | 4914 | ||
| 003 | BD-DhMIS | ||
| 005 | 20160209143739.0 | ||
| 008 | 160209m20021998nyua b 001 0 eng d | ||
| 020 | |a 9814126225 | ||
| 020 | |a 0471180343 (cloth : alk. paper) | ||
| 040 | |a DLC |c DLC |d DLC |d BD-DhMIS | ||
| 050 | 0 | 0 | |a HD9980.5 |b .K87 1998 |
| 082 | 0 | 0 | |a 658.8 |b KUR |
| 100 | 1 | |a Kurtz, David L. | |
| 245 | 1 | 0 | |a Services marketing / |c David L. Kurtz and Kenneth E. Clow. |
| 260 | |a New York : |b J. Wiley & Sons, |c c2002. | ||
| 300 | |a xxii, 570 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 07505 | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Customer services. | |
| 700 | 1 | |a Clow, Kenneth E. | |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/wiley044/97025315.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/wiley037/97025315.html |
| 856 | 4 | |3 Table of Contents |u http://www.loc.gov/catdir/toc/onix04/97025315.html | |
| 942 | |2 ddc |c REF | ||
| 955 | |a pc21 to sa00 06-06-97; se45 06-06-97; se60/se10 06-09-97; se50 06-10-97;aa05 06-11-97; sb00/CIP vr 09-18-97 | ||
| 999 | |c 4914 |d 4914 | ||