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Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: D'Amico, Michael
Format: Book
Language:English
Published: Cincinnati, Ohio : South-Western College, c1999.
Edition:6th ed.
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020 |a 0538882158 
040 |a BD-DhMIS  |c BD-DhMIS 
082 |a 658.8  |b ZIK 
100 1 |a Zikmund, William G.  
245 1 |a Marketing /   |c William G. Zikmund and Michael d'Amico.  
250 |a  6th ed. 
260 |a Cincinnati, Ohio :   |b South-Western College,   |c c1999. 
300 |a xxix, 701 p. :   |b col. ill. ;   |c 29 cm. 
504 |a Includes bibliographical references (p. 672-683) and indexes. 
650 |a Marketing. 
700 1 |a D'Amico, Michael. 
942 |2 ddc  |c REF 
999 |c 4898  |d 4898