Consumer behavior : buying, having, and being /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
2002 [reprinted]
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| Edition: | 5th ed. |
| Series: | Prentice Hall international series in marketing.
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| Subjects: | |
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| Physical Description: | xvii, 549 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 013091360X 8120321251 |