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Strategic marketing /

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Main Author: Cravens, David W.
Other Authors: Piercy, Nigel
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, c2003.
Edition:7th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > Decision making.
Marketing > Management.
Marketing > Management > Case studies.
Online Access:Publisher description
Table of contents
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MARC

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100 1 |a Cravens, David W. 
245 1 0 |a Strategic marketing /  |c David W. Cravens, Nigel F. Piercy. 
250 |a 7th ed. 
260 |a Boston :  |b McGraw-Hill Irwin,  |c c2003. 
300 |a xviii, 843 p. :  |b ill., maps ;  |c 26 cm. 
440 0 |a McGraw-Hill/Irwin series in marketing 
504 |a Includes bibliographical references and indexes. 
541 |e 36942 
650 0 |a Marketing  |x Decision making. 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing  |x Management  |v Case studies. 
700 1 |a Piercy, Nigel. 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/description/mh021/2002016549.html 
856 4 1 |3 Table of contents  |u http://www.loc.gov/catdir/toc/mh021/2002016549.html 
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