Marketing : practices and principles /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Glencoe, McGrow-Hill,
c1995
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | T268, xx, 588p. : ill. ; 26 cm. |
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| ISBN: | 0026356015 0026356023 |