Jeannet, J., & Hennessey, H. D. (2001). Global marketing strategies (5th ed.). Houghton Mifflin.
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Chicago Style (17th ed.) Citation
Jeannet, Jean-Pierre, and Hubert D. Hennessey. Global Marketing Strategies. 5th ed. Boston: Houghton Mifflin, 2001.
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MLA (9th ed.) Citation
Jeannet, Jean-Pierre, and Hubert D. Hennessey. Global Marketing Strategies. 5th ed. Houghton Mifflin, 2001.
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