The fast forward MBA in marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
J. Wiley,
c1997.
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| Series: | The fast forward MBA series
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| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of Contents |
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| Physical Description: | x, 278 p. : ill. ; 27 cm. |
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| Bibliography: | Includes bibliographical references (p. 245-247) and index. |
| ISBN: | 0471166162 (alk. paper) |