When growth stalls : how it happens, why you're stuck, and what to do about it /

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Detalles Bibliográficos
Autor Principal: McKee, Steve, 1963-
Formato: Libro
Idioma:inglés
Publicado: San Francisco : Jossey-Bass, c2009.
Edición:1st ed.
Subjects:
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Table of Contents:
  • It's not just business, it's personal
  • Growth stalls
  • Market tectonics
  • Lack of consensus
  • Loss of focus
  • Loss of nerve
  • Marketing inconsistency
  • The vicious cycle
  • Take a deep breath
  • Set your sights
  • Find your target
  • Sharpen your arrow
  • Let it fly
  • It works.