Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2006.
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| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only |
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| Physical Description: | xiv, 242 p. : ill. ; 24 cm. |
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| Bibliography: | Includes index. |
| ISBN: | 047004022X (cloth) 9780470040225 (cloth) |