How to sell to an idiot : 12 steps to selling anything to anyone /

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Bibliographic Details
Main Author: Hoover, John
Other Authors: Sparkman, Bill
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2006.
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Online Access:Table of contents only
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Description
Item Description:Includes index.
Physical Description:xx, 197 p. ; 23 cm.
ISBN:0471718548 (pbk.)
9780471718543 (pbk.)