Cita APA (7th ed.)
McDaniel, C. D., & Gates, R. H. (2006). Marketing research essentials (5th ed.). John Wiley.
Cita Chicago (17th ed.)
McDaniel, Carl D., i Roger H. Gates. Marketing Research Essentials. 5th ed. Hoboken, N.J.: John Wiley, 2006.
Cita MLA (9th ed.)
McDaniel, Carl D., i Roger H. Gates. Marketing Research Essentials. 5th ed. John Wiley, 2006.
Atenció: Aquestes cites poden no estar 100% correctes.