Contemporary advertising /
Պահպանված է:
| Հիմնական հեղինակ: | |
|---|---|
| Ձևաչափ: | Գիրք |
| Լեզու: | անգլերեն |
| Հրապարակվել է: |
Boston :
McGraw-Hill Irwin,
c2002.
|
| Հրատարակություն: | 8th ed. |
| Շարք: | The McGraw-Hill/Irwin series in marketing
|
| Խորագրեր: | |
| Ցուցիչներ: |
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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MARC
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| 010 | |a 2001091172 | ||
| 020 | |a 0072415444 (alk. paper) | ||
| 020 | |a 0072451769 (CDROM) | ||
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| 040 | |a DLC |c DLC |d DLC |d BD-DhMIS | ||
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| 082 | 0 | 0 | |a 659.1 |2 21 |
| 100 | 1 | |a Arens, William F. | |
| 245 | 1 | 0 | |a Contemporary advertising / |c William F. Arens. |
| 250 | |a 8th ed. | ||
| 260 | |a Boston : |b McGraw-Hill Irwin, |c c2002. | ||
| 300 | |a 1 v. (various pagings) : |b ill. (some col.) ; |c 29 cm. + |e 1 CD-ROM (4 3/4 in.). | ||
| 440 | 4 | |a The McGraw-Hill/Irwin series in marketing | |
| 500 | |a Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 538 | |a System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. | ||
| 541 | |e 15769 | ||
| 650 | 0 | |a Advertising. | |
| 740 | 0 | 2 | |a Student CD-ROM for use with Contemporary advertising. |
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