Marketing /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
McGraw-Hill,
c2004[Reprinted,2008]
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| Edition: | 13th ed. |
| Subjects: | |
| Online Access: | Table of contents only |
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| Physical Description: | xxvii, 735, [59] p. : ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0072526505 (alk. paper) 0071214550 (international : alk. paper) 139780070600904 100070600902 |