Marketing /
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
Irwin,
c1997.
|
| Edition: | 5th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| Physical Description: | xxxii, 736 p. : col. ill. ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 674-695) and index. |
| ISBN: | 0256189684 9780256189681 |