Marketing /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. ; New Delhi :
McGraw-Hill,
c2004.
|
| Edition: | 13th ed. |
| Subjects: | |
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| Physical Description: | xxi, 650, [59] p. : col. ill., maps ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0072526505 (alk. paper) 0071214550 (international : alk. paper) 0070590222 |