The essence of services marketing /
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| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Col·lecció: | Prentice Hall essence of management series.
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| 040 | |a BD_DhMIS |c BD_DhMIS | ||
| 082 | |a 658.8 | ||
| 100 | |a Payne Adrian | ||
| 245 | |a The essence of services marketing / | ||
| 300 | |a x, 253 p. : |b ill,; |c 18 cm. | ||
| 440 | |a Prentice Hall essence of management series. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | |a Service industries--Marketing. | ||
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