Lilien, G. L., Kotler, P., & Moorthy, K. S. (1992). Marketing models. Prentice-Hall.
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Citación estilo Chicago
Lilien, Gary L., Philip Kotler, and K. Sridhar Moorthy. Marketing Models. New Delhi: Prentice-Hall, 1992.
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Cita MLA
Lilien, Gary L., et al. Marketing Models. Prentice-Hall, 1992.
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Warning: These citations may not always be 100% accurate.