Stern, L. W., Ansary, A. I., & Coughlan, A. T. (1996). Marketing channels (5th ed.). Prentice Hall.
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Citación estilo Chicago
Stern, Louis W., Adel I. Ansary, and Anne T. Coughlan. Marketing Channels. 5th ed. New Delhi: Prentice Hall, 1996.
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Cita MLA
Stern, Louis W., et al. Marketing Channels. 5th ed. Prentice Hall, 1996.
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