Kotler, P., & Keller, K. L. (2006). Marketing management (12 ed.). Pearson Prentice Hall.
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Citación estilo Chicago
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12 ed. Upper Saddle River, NJ : New Delhi: Pearson Prentice Hall, 2006.
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Cita MLA
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 12 ed. Pearson Prentice Hall, 2006.
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