Marketing : best practices /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth ;
Dryden,
c2000.
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| Series: | The Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | xxvii, 657 p. : ill. ; 29 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030211093 |