Cita APA (7th ed.)
Batra, R., Myers, J. G., & Aaker, D. A. (1996). Advertising management (5th ed.). Prentice Hall.
Cita Chicago (17th ed.)
Batra, Rajeev, John G. Myers, i David A. Aaker. Advertising Management. 5th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 1996.
Cita MLA (9th ed.)
Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall, 1996.
Atenció: Aquestes cites poden no estar 100% correctes.