APA (7th ed.) Citation
Batra, R., Myers, J. G., & Aaker, D. A. (1996). Advertising management (5th ed.). Prentice Hall.
Chicago Style (17th ed.) Citation
Batra, Rajeev, John G. Myers, and David A. Aaker. Advertising Management. 5th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall, 1996.
MLA (9th ed.) Citation
Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.