Cita APA (7th ed.)
Perreault, W. D., & McCarthy, E. J. (2006). Essentials of marketing: A global-managerial approach (10th ed.). McGraw-Hill/Irwin.
Cita Chicago (17th ed.)
Perreault, William D., i E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. Boston, Mass.: McGraw-Hill/Irwin, 2006.
Cita MLA (9th ed.)
Perreault, William D., i E. Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 10th ed. McGraw-Hill/Irwin, 2006.
Atenció: Aquestes cites poden no estar 100% correctes.