Contemporary advertising /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
Boston, Mass. :
McGraw-Hill,
c2006.
|
| Izdaja: | 10th ed. |
| Serija: | McGraw-Hill/Irwin series in marketing
|
| Teme: | |
| Online dostop: | Publisher description Table of contents only |
| Oznake: |
Brez oznak, prvi označite!
|
MARC
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| 100 | 1 | |a Arens, William F. | |
| 245 | 1 | 0 | |a Contemporary advertising / |c William F. Arens. |
| 250 | |a 10th ed. | ||
| 260 | |a Boston, Mass. : |b McGraw-Hill, |c c2006. | ||
| 300 | |a xl, 614 [80]p. : |b col. ill. ; |c 28 cm. | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 504 | |a Includes indexes. | ||
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| 650 | 0 | |a Advertising. | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html |
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