Cita APA (7a ed.)
McCarthy, E. J., & Perreault, W. D. (2005). Applications in basic marketing. Irwin.
Cita Chicago Style (17a ed.)
McCarthy, E. Jerome, y William D. Perreault. Applications in Basic Marketing. Homewood, IL : New York: Irwin, 2005.
Cita MLA (9a ed.)
McCarthy, E. Jerome, y William D. Perreault. Applications in Basic Marketing. Irwin, 2005.
Precaución: Estas citas no son 100% exactas.