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Consumer behavior : buying, having, and being /
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Consumer behavior : concepts and applications /
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Consumers /
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Consumer behavior /
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Consumer behavior : implications for marketing strategy /
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The telephone interviewer's handbook : how to conduct standardized conversations /
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The managerial decision making process /
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Consumer behavior /
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Consumer behavior : buying, having, and being /
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Strategic marketing /
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Consumer behavior : building marketing strategy /
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Wharton on making decisions /
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
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World-class customer satisfaction /
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Research for marketing decisions /
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Marketing strategy : a decision-focused approach /
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Essentials of marketing : a global-managerial approach /
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Basic marketing : a global-managerial approach /
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Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /
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Industrial marketing : analysis, planning, and control /
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Strategic marketing management : a means-end approach /
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Marketing /
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Test bank to accompany Marketing, the core [by] Roger A. Kerin, Steven W. Hartley, William Rudelius /
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Marketing research : an applied orientation /