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Strategic brand management :
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The brand marketing book : creating, managing, and extending the value of your brand /
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Project management /
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Project Management /
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Project management : a managerial approach /
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Project management : a managerial approach /
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Project Management : A Managerial Approach /
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The Implementation of project management : the professional's handbook /
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Project management : a systems approach to planing, scheduling, and controlling /
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Project management for business and technology : principles and practice /
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Mastering Microsoft Project 2002 /
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What's in a brand ? : building brand equity through advertising /
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What's in a brand? : building brand equity through advertising /
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Flawless consulting : a guide to getting your expertise used /
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Services marketing management : an international perspective /
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Strategic management /
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Strategic marketing management : a means-end approach /
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
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Strategic marketing /
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Strategic marketing /
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Product design and development /
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Strategic management : concepts and cases /
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Strategic management : concepts and cases /
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Retail management : a strategic approach /
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Retail management : a strategic approach /
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Temat: Brand name products
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Strategic brand management : building, measuring, and managing brand equity /
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Temat: Management.
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Management /
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Marketing Management /
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Marketing management : an Asian perspective /
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Management : a global perspective /
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Beans : four principles for running a business in good times or bad : a business fable taken from real life /
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Management /
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Management /
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Management : a global perspective /
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International management : text and cases /
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Management /
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Global business today /
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Advertising management /
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Management : a global perspective /
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Marketing management /
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Marketing models /
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Marketing management /
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Marketing management /
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Management /
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Global marketing management /
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Management /
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International business : the challenge of global competition /
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Management /
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Statistics for management /
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International management : text and cases /
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Autor: Keller, Kevin Lane, 1956-
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