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Strategic brand management :
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The brand marketing book : creating, managing, and extending the value of your brand /
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
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Strategic management : concepts and cases /
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Strategic management : concepts and cases /
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Retail management : a strategic approach /
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Retail management : a strategic approach /
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Onderwerp: Brand name products
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Strategic brand management : building, measuring, and managing brand equity /
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Onderwerp: Management.
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Management /
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Marketing Management /
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Marketing management : an Asian perspective /
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Management : a global perspective /
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Beans : four principles for running a business in good times or bad : a business fable taken from real life /
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Management /
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Management /
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Management : a global perspective /
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International management : text and cases /
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Management /
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Global business today /
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Advertising management /
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Management : a global perspective /
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Marketing management /
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Marketing models /
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Marketing management /
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Marketing management /
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Global marketing management /
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International business : the challenge of global competition /
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Management /
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Statistics for management /
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International management : text and cases /
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Auteur: Keller, Kevin Lane, 1956-
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