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Strategic brand management :
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The brand marketing book : creating, managing, and extending the value of your brand /
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Project management /
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Project Management /
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Project management : a managerial approach /
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Project Management : A Managerial Approach /
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Project management : a managerial approach /
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The Implementation of project management : the professional's handbook /
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Project management : a systems approach to planing, scheduling, and controlling /
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Project management for business and technology : principles and practice /
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Mastering Microsoft Project 2002 /
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What's in a brand ? : building brand equity through advertising /
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What's in a brand? : building brand equity through advertising /
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Flawless consulting : a guide to getting your expertise used /
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Services marketing management : an international perspective /
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Strategic management /
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Strategic marketing management : a means-end approach /
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
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Strategic marketing /
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Strategic marketing /
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Product design and development /
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Strategic management : concepts and cases /
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Strategic management : concepts and cases /
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Retail management : a strategic approach /
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Retail management : a strategic approach /
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Thema: Brand name products
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Strategic brand management : building, measuring, and managing brand equity /
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Thema: Management.
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Management challenges for the 21st century /
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Fundamentals of management /
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Management in engineering : principles and practice /
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Information technology for management /
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Marketing Management /
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management /
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Supply Chain Management : Strategy, Planning, and Operation /
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Management Fundamentals : Concepts, Applications, Skill Development /
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GMAT Official Guide verbal Review 2025-2026 : from the makers of the GMAT exam/
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GMAT Official Guide Qualitative Review 2025-2026 : from the makers of the GMAT exam/
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GMAT Official Guide Data Insights Review 2025-2026 : from the makers of the GMAT exam/
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GMAT Official Guide 2025-2026 : from the makers of the GMAT exam/
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Communication networking : an analytical approach /
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Modern construction management /
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Land administration for sustainable development /
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Building big profits in real estate : a guide for the new investor /
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Computer network time synchronization : the Network Time Protocol on Earth and in space /
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Product design and development /
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Strategic brand management : building, measuring, and managing brand equity /
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Dredging, remediation, and containment of contaminated sediments /
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Fundamentals of construction management and organization /
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Marketing management : an Asian perspective /
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Management : a global perspective /
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Beans : four principles for running a business in good times or bad : a business fable taken from real life /
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Verfasser: Keller, Kevin Lane, 1956-
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Strategic brand management : building, measuring, and managing brand equity /
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