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Marketing mantra :
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Direct marketing : an integrated approach /
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Marketing /
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Marketing : the core /
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Tema: Direct marketing
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Advertising, promotion & supplemental aspects of integrated marketing communications /
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Direct marketing : an integrated approach /
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Marketing mantra : the real story of direct marketing in India /
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Tema: Target marketing
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Marketing mantra : the real story of direct marketing in India /
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Avtor: Das Gupta, Vaswar
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