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Marketing mantra :
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Direct marketing : an integrated approach /
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Marketing /
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Marketing : the core /
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Principles of marketing /
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Essentials of marketing : a global-managerial approach /
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Business-to-business marketing : strategies and implementation /
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Topic: Direct marketing
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Direct marketing : an integrated approach /
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Advertising, promotion & supplemental aspects of integrated marketing communications /
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Marketing mantra : the real story of direct marketing in India /
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Topic: Target marketing
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Marketing mantra : the real story of direct marketing in India /
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Autor: Das Gupta, Vaswar
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