rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing Management
  name:
    name part: Marshall, Greg W.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Johnston, Mark W.
    role:
      role term: author.
  type of resource: text
  origin info:
    place:
      place term: nyu
    place:
      place term: Mc Graw Hill
    date issued: 2023
    edition: Fourth edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: pages cm
  abstract: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
  note: Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College.
  note: Includes index.
  subject:
    topic: Marketing
    topic: Management
  classification: HF5415.13 .M36344 2022
  classification: 658.8 MAR
  related item:
    title info:
      title: Marketing management
    name:
      name part: Marshall, Greg W.
    origin info:
      publisher: New York, NY : McGraw-Hill Education, [2023]
      edition: Fourth edition
    identifier: (DLC) 2021038307
  identifier: 9781260381917
  identifier: 9781264155385
  identifier: 9781264155378
  identifier: 9781264155415
  identifier: 2021038306
  record info:
    record creation date: 210915
    record change date: 20260114092437.0
    record identifier: 83683