Perreault, W. D., & McCarthy, E. J. (2005). Applications in Basic Marketing: Clippings from the Popular Business Presss. McGraw-Hill.
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Chicago Style (17th ed.) Citation
Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Presss. New York: McGraw-Hill, 2005.
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MLA (9th ed.) Citation
Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Presss. McGraw-Hill, 2005.
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Warning: These citations may not always be 100% accurate.