APA (7th ed.) Citation
Kelley, E. J., & Lazer, W. (1967). Managerial marketing: Perspectives and viewpoints; a source book (3rd ed.). R.D. Irwin.
Chicago Style (17th ed.) Citation
Kelley, Eugene J., and William Lazer. Managerial Marketing: Perspectives and Viewpoints; a Source Book. 3rd ed. USA: R.D. Irwin, 1967.
MLA (9th ed.) Citation
Kelley, Eugene J., and William Lazer. Managerial Marketing: Perspectives and Viewpoints; a Source Book. 3rd ed. R.D. Irwin, 1967.
Warning: These citations may not always be 100% accurate.