APA (7th ed.) Citation
Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). Tata McGraw-Hill.
Chicago Style (17th ed.) Citation
Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. New Delhi: Tata McGraw-Hill, 2005.
MLA (9th ed.) Citation
Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Tata McGraw-Hill, 2005.
Warning: These citations may not always be 100% accurate.