http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xvi, 685 p. : ill. ; 26 cm. + 1 computer disc (4 3/4 in.)
David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
Includes bibliographical references and index.
The Irwin/McGraw-Hill series in marketing