rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing mantra
    sub title: the real story of direct marketing in India
  name:
    name part: Das Gupta, Vaswar.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: ii
    place:
      place term: New Delhi
    publisher: Prentice-Hall of India
    date issued: c1998
    date issued: 1998
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xi, 162 p. ; 24 cm.
  note: Vaswar Das Gupta.
  note: "Eastern economy edition"--Cover.
  note: Includes index.
  note: 40346
  subject:
    geographic code: a-ii---
  subject:
    topic: Direct marketing
    geographic: India
  subject:
    topic: Target marketing
    geographic: India
  classification: HF5415 .D327 1998
  classification: 658
  identifier: 8120314379
  identifier: 98906531
  identifier: Library of Congress -- New Delhi Field Office
  record info:
    record content source: BD-DhMIS
    record creation date: 140401
    record change date: 20140401162943.0
    record identifier: 40346