Das Gupta, V. (1998). Marketing mantra: The real story of direct marketing in India. Prentice-Hall of India.
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Chicago Style (17th ed.) Citation
Das Gupta, Vaswar. Marketing Mantra: The Real Story of Direct Marketing in India. New Delhi: Prentice-Hall of India, 1998.
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MLA (9th ed.) Citation
Das Gupta, Vaswar. Marketing Mantra: The Real Story of Direct Marketing in India. Prentice-Hall of India, 1998.
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Warning: These citations may not always be 100% accurate.