rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising and promotion
    sub title: an integrated marketing communications perspective
  name:
    name part: Belch, George E. (George Edward)
    name part: 1951-
    role:
      role term: creator
  name:
    name part: Belch, Michael A.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mau
    place:
      place term: Boston, Mass
    publisher: Irwin/McGraw-Hill
    date issued: 2001.[reprinted]
    date issued: 2001
    edition: 5th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cm.
  note: George E. Belch & Michael A. Belch.
  note: Includes bibliographical references and index.
  note: 36991
  subject:
    topic: Advertising
  subject:
    topic: Sales promotion
  subject:
    topic: Communication in marketing
  classification: HF5823 .B387 2001
  classification: 659.1
  related item:
    title info:
      title: Irwin/McGraw-Hill series in marketing
  identifier: 0072314451
  identifier: 007047382X
  identifier: 00040688
  record info:
    record content source: DLC
    record creation date: 140130
    record change date: 20140130103452.0
    record identifier: 36991