Jefkins, F. W., & Yadin, D. (2000). Advertising (4th ed.). Prentice Hall.
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Chicago Style (17th ed.) Citation
Jefkins, Frank William, and Daniel Yadin. Advertising. 4th ed. New York: Prentice Hall, 2000.
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MLA (9th ed.) Citation
Jefkins, Frank William, and Daniel Yadin. Advertising. 4th ed. Prentice Hall, 2000.
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Warning: These citations may not always be 100% accurate.