Hair, J. F., Bush, R. P., & Ortinau, D. J. (2000). Marketing research: A practical approach for the new Millennium. Irwin/McGraw-Hill.
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Chicago Style (17th ed.) Citation
Hair, Joseph F., Robert P. Bush, and David J. Ortinau. Marketing Research: A Practical Approach for the New Millennium. Boston: Irwin/McGraw-Hill, 2000.
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MLA (9th ed.) Citation
Hair, Joseph F., et al. Marketing Research: A Practical Approach for the New Millennium. Irwin/McGraw-Hill, 2000.
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Warning: These citations may not always be 100% accurate.