Ries, A., & Trout, J. (2001). Positioning: The battle for your mind (20th anniversary ed.). McGraw-Hill.
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Chicago Style (17th ed.) Citation
Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. 20th anniversary ed. New York: McGraw-Hill, 2001.
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MLA (9th ed.) Citation
Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. 20th anniversary ed. McGraw-Hill, 2001.
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Warning: These citations may not always be 100% accurate.